What is SEO?

SEO stands for “Search Engine Optimisation”. It’s the process of improving the relevance and popularity of your site in the eyes of search engines to help your site rank higher on searches for a particular word or phrase. Most SEO is targeted at Google due to its dominance in search engine share, but targets will also depend on the type of product you are selling and relative search and conversion of customers from different entry points to your site.

 

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