What should you consider when choosing an ecommerce platform for your business?
Just as it’s important to make the right choice when choosing suppliers for your store’s products, it’s important to make the right choice of hosted ecommerce platform. What are some of the main factors that should you should consider?
While at first glance providers might all seem very similar, there are sometimes some important yet subtle differences between hosted ecommerce platforms that you need to be aware of. Armed with this information, you can make the best possible choice for your business before investing too much time and money in getting the site set up.
Firstly, it’s very important to know that there is a big difference between a hosted ecommerce solution and an ecommerce solution that’s hosted. The former, a hosted solution, is an end-to-end ecommerce website. This means that you don’t have to buy a hosting plan, configure the environment, and install the shopping cart script plus theme before getting started. On a hosted solution that’s done for you by the provider. After you sign up and your site is built for you, you get a web-based interface to log in to and start designing, configuring and managing your new store. On a self managed hosting account, you get blank space and have to do all of this yourself. You’ll have more control over what goes where, but you have to do it all yourself so must be sufficiently savvy with the technology to do it correctly.